As part of this SAP report he’s writing, Shel Israel interviews Doc Searls with ten questions. Totally awesome stuff. Doc in fine form etc.
5. How has business fundamentally changed because of social media? How will it change in the coming years?
The walls of business will come down. That’s the main effect of the Net itself. Companies are people and are learning to adapt to a world where everybody is connected, everybody contributes, and everybody is zero distance (or close enough) from everybody else. This is the “flat world” Tom Friedman wrote “The World is Flat” about, and he’s right. Business on the whole has still not fully noticed this, however.