[Stormhoek meets the Blue Monster: The Official Logo for “Smarter Wine”. A concept at the very heart of Stormhoek etc.]
A great post from Guy Kawasaki. His friend, Margie Zable Fisher’s “Top Ten Reasons Why PR Doesn’t Work”. I especially like Point Number Five:
5. The client has not gotten results quickly enough and ends the relationship too soon. Client should plan on conducting a campaign for a minimum of six months. And even that is aggressive. A year should really be the bare minimum to commit to PR The media works on its own timetable, which is usually much longer than the client’s.
Having built a solid foundation in the British market for Stormhoek [We’re looking at 280,000 cases in 2007, maybe more, up from 50,000 cases in 2005], I’m now setting my sites more on the U.S. market. And yeah, landing some serious PR would be good. Any ideas? Thanks.