[One of the designs for the new Stormhoek wine labels.]
So that’s the London International Wine & Spirit Fair over for another year. Yowza. Three days of intensity etc.
Looks like both the cartoon labels and Stormhoek Couture were big hits. Good news.
I was thinking this for the last couple of days: None of Stormhoek’s success came overnight. There was no “one big thing” that pushed us over the top. It was just little things, one after another, till one day we reached some sort of tipping point in the market. A bit like writing a blog, really. I think there are some interesting parallels there.