Today I was wondering to myself, how many copies of my cartoons are out there on the internet, on other people’s servers and desktops? I have zero idea, but I’d be surprised if the answer wasn’t in the millions. Maybe tens of millions, who knows.
In the middle of this electronic cartoon blizzard is a trail of breadcrumbs that lead back to gapingvoid. Most people check it out for a a few seconds then leave. But some will keep coming back for more. When enough of the latter start reaching critical mass, then word starts spreading about the other stuf I’m up to: Stormhoek, Microsoft etc. Somehow this has a positive effect on my business, and next thing you know, my blog is not just an online diary, but an essential marketing tool.
So the cartoons are not just a form of fairly innocuous entertainment. From my business point of view, they operate as a “social virus”.
A social virus is a sort of hybrid between a social object and an ideavirus. At least for me, it’s proven a most effective marketing tool.
I’m sure somebody far more clever than myself could make a fortune, designing social viruses for other people… What do you think?