tagline feedback requested

Apr 20, 2007

We’re having an internal discussion at Stormhoek about what the final tagline on the front label of “Couture Rose” should be. The main take-out is that we want to communicate in a fun, funky way that this rose tastes BEST with ice, expressed in as few words as possible. Here’s our shortlist:

1. Magic over ice.
2. So nice with ice.
3. Pour over ice.
4. Nice over ice.
5. Happiest over ice.
6. “Best over ice, Darling.”
7. Seriously best over ice.
8. Perfect over ice [Thanks, Brent]
9. Made specifically for ice. [I know it’s boring, but it gets the point across etc.]
10. Made specifically to be poured over ice.

Anybody have any ideas? All opinions or suggestions gratefully received. Thanks.
[Note To Self:] I like Number 10, myself. But since I wrote it, I would say that etc.
[UPDATE:] I really like Vinny’s suggestion: “I would make it less tagline-y and more directional (ie, boring). It’s a pink wine so it’s already got enough “fun” inherently in it: BEST SERVED OVER ICE.”

198 Comments

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John Ballantrae

15 years ago

With ice!? Mmm… that’s nice.

Graham

15 years ago

Avec glaçons
Ideal with ice
Ultimate with ice
Rock the Hoek
Add ice
Ace with ice
Add ice ice baby
…. hmmm

Dave Wheeler

15 years ago

Let see ….
ICE, ICE, BABY [for the two fans of Vanilla Ice?]
Just Right… On the Rocks
Chillin’ with ICE
“Ice Friendly”
Cube me Baby
Clink, Clink, Clink…Enjoy
Rockin’ with Ice
Built for Ice, not speed

the captain

15 years ago

How about:
Couture Rose… When she’s underage and won’t know the difference…

The Bruce

15 years ago

Rose’ On Ice
Pink on Ice
Ice Storm

The Bruce

15 years ago

nIce on Pink

sky

15 years ago

I like #5.

Ben Askins

15 years ago

Magic on ice.

Aneel

15 years ago

– “it’s cool to cube”
– “best served iced”
– “rock it”
– “wine cubed”
– “rose cubed”
– “rose3” (with the 3 as a superscript and the right accent on e)
– “wine3” (as above)
– “rock’n’rose”
– “rock the rose”
– “rock the wine”

Alison Barclay

15 years ago

Given that it’s Couture Rose, how about:
“Over ice, it’s the fashion”?
“Add ice, for the coolest drink around.”

Simon

15 years ago

Pour Me!

AndyT13

15 years ago

I think Magic Over Ice is the best. Besides expressing that the stuff is good over ice (in an oblique way) it also equates the product with magic. “Magically removes her clothes!”
Anyway…

Robert

15 years ago

I would modify your favorite:
Best over ice (seriously!)
It’s a bit more direct, and at the same time more fun (IMHO, anyway). Other than that, I like #2.

baglady

15 years ago

How about..
Stormhonking with ice
Add ice 4 haute couture

Lloyd

15 years ago

I think rocks rather than ice so:
Rose on the rocks… Rock On!
or
It rocks on the rocks (but I can’t believe that hasn’t been used before)
🙂

Shawn

15 years ago

Wine. On the Rocks!
Like 7 as well, or the suggested modified “Best over ice (seriously!)”.

Dennis Howlett

15 years ago

Couture+Ice=Magic

vinny warren

15 years ago

i would make it less tagline-y and more directional (ie, boring). it’s a pink wine so it’s already got enough “fun” inherently in it.
BEST SERVED OVER ICE.

Craig

15 years ago

Cool, over ice!

Pat

15 years ago

Ice not included.

Brent P. Newhall

15 years ago

Cool idea! I have to admit, everything on the list feels a bit bland (except 6).
How about: “Perfect over ice.”

15 years ago

Ice Time !

Editor

hugh macleod

15 years ago

Brent, “Perfect over ice” is really good! I like!

natalie

15 years ago

i was totally going to say “rocks on the rocks” but someone beat me to it 🙁
or how about. “glass. rocks. rose.”
rock the rose on the rocks.

David Blanar

15 years ago

Nice on ice.

Darren Turpin

15 years ago

Ice Me!

Mark McGuinness

15 years ago

“Pink clink”

Xara

15 years ago

I’m a copy editor and one of the things I’ve noticed over the years is that (newspaper) readers don’t like puns, unless it is associated with a frivolous news item. It just adds to the drama, I guess, and hence is acceptable. Otherwise, most readers prefer to have it straight up and simple.
In this case, someone rightly pointed out that a pink wine is already inherently fun, so ‘Nice over ice’ is perfect in my opinion. Yeah, I know it’s a tad boring and simple, but there’s beauty in simplicity too.
Put it on the label, look at it in its entirety and you’ll know what I’m talking about!

Samir

15 years ago

mmm… I like those challenges! Let me give it a shot.
1. “This wine loves ice”
2. “This wine LOVES ice”
3. Ice me baby
4. At my best on ice
5. It’s the ice, stupid!
6. Ice: the best fuck ever
Number 6 was just for the fun of it.
Cheers
S.

Editor

hugh macleod

15 years ago

Xara, I’m beginning to think “broing” is the way to go.
Information + Incision etc.

Darcy Moen

15 years ago

A mash up of the above
Clink the pink – perfect over ice (seriously!)
Will it fit on the label?!

Paul W. Swansen

15 years ago

“Best Over Iceland.”

Andew Cameron

15 years ago

Designed for ice

gallusgirl

15 years ago

On the rocks, dahling…

Xara

15 years ago

How about…
Best Swilled Chilled
LOL!

Xara

15 years ago

How about…
Best Swilled Chilled?
LOL!

Brandon

15 years ago

I like the “made especially for ice” sentiment. But it works better simplified:
Made for ice.

John Dodds

15 years ago

cooler wine not wine-cooler

miron

15 years ago

Ice it down.
:p

John Dodds

15 years ago

Ooops , mine was a tagline – not for the bottle – the bottle message should I agree be purely informative.
made specifically for ice or pour over ice would be my favourites on that score.

Justin Hayward

15 years ago

Given the name is couture, Diamond over ice might go nicely – you’ll then also attract the attention of the blingtastic Swarovski crystals who will want to throw diamonds all over the bottle 😉

Tomi Itkonen

15 years ago

Hmm, it could be like…
Couture Rose – The New Ice Age

Eugen Suman

15 years ago

Nice over ice
So nice with ice
these are my favs.
Here are some from me:
Here’s the ice.
Best served iced.
There’s ice and there’s nice.
Good for your ice.
Remember ice?
No ice, no dice.
Not nice without ice.
Somebody stop me, I could go on and on for miles. I hope you find my post useful in one way or another, that’s the least I can do for reading that beautiful article you wrote about creativity.

michael

15 years ago

> Serve with ice (trust us)
> Serve with ice (you’ll be glad you did)
> Serve with ice (really!)
> Recommended on the rocks
> Recommended with ice (based on rigorous testing)

Ciaran McCabe

15 years ago

I tend to agree with Vinny, how about descriptive but also an
exhortstion
Couture Rose
Drink over ice
or better still
Couture Rose
Best laid over ice

deannie

15 years ago

I really like Vinny’s suggestion too…it is something I would notice. What are those little squares over the glasses? Ice cubes? Make them more icey looking too, not cartoonish to help get the visual message across to use ice with the wine.

Jill Tovey

15 years ago

Add ice for extra nice!

Marketing Punk

15 years ago

I’m a fan of “Best over ice…seriously” as well.

John Dodds

15 years ago

ice Friendly.

John Dodds

15 years ago

Or to keep with your other theme.
Ice Loving or Loving Ice

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