We’re having an internal discussion at Stormhoek about what the final tagline on the front label of “Couture Rose” should be. The main take-out is that we want to communicate in a fun, funky way that this rose tastes BEST with ice, expressed in as few words as possible. Here’s our shortlist:
1. Magic over ice.
2. So nice with ice.
3. Pour over ice.
4. Nice over ice.
5. Happiest over ice.
6. “Best over ice, Darling.”
7. Seriously best over ice.
8. Perfect over ice [Thanks, Brent]
9. Made specifically for ice. [I know it’s boring, but it gets the point across etc.]
10. Made specifically to be poured over ice.
Anybody have any ideas? All opinions or suggestions gratefully received. Thanks.
[Note To Self:] I like Number 10, myself. But since I wrote it, I would say that etc.
[UPDATE:] I really like Vinny’s suggestion: “I would make it less tagline-y and more directional (ie, boring). It’s a pink wine so it’s already got enough “fun” inherently in it: BEST SERVED OVER ICE.”