[Cartoon part of the Microsoft Blue Monster Series. Backstory from Steve and Kris etc.]
[One More Time:] “For too long, Microsoft has allowed other people- the media, the competition and their detractors, especially- to tell their story on their behalf, instead of doing a better job of it themselves.
We firmly believe that Microsoft must start articulating their story better- what they do, why they do it, and why it matters- if they’re to remain happy and prosperous long-term.”
[Bonus Link] From JP Rangaswami:
Think about it. What keeps the ecosystem going? Who is the pest? Who is the parasite? And is the plant healthy as a result?
Distribution channels are partners. Ecosystem members are partners. Customers are partners.
As we move from proprietary to open worlds, we are seeing another transition. The customer is becoming the partner. And not a day too soon.