[VIDEO:] Microsoft’s Steve Clayton talks about the Blue Monster cartoon. My evil plan finally goes public! Rock on.
The Blue Monster was designed as a conversation starter. To paraphrase the ongoing dialogue between Steve and I:
For too long, Microsoft has allowed other people tell their story on their behalf- the media, their competition and their detractors, especially- instead of doing a better job of it themselves.
We firmly believe that Microsoft must start articulating their story better- what they do, why they do it, and why it matters- if they’re to remain happy and prosperous long-term.
If they can do this, well, we don’t expect people in their millions to magically start loving Microsoft overnight, but perhaps it might get people- including the people who work there- to start thinking differently. Small moves.
[Afterthought:] Granted, none of this is rocket science. But maybe that’s Microsoft’s main problem.
[Blue Monster backstory here.]
[Disclosure: gapingvoid is more evil than Microsoft. Just so you know.]