I’m at The Edelman Trust Barmometer Presentation. Here’s an article in the Financial Times giving the background.
Take-home Line: “Trust has a personality.”
[UPDATE:] Edelman CEO Europe, David Brain posts a great summary:
7. Technology is the most trusted sector globally
8. In the UK, Technology (67%), Healthcare (62%) and Entertainment (57%) are the most trusted sectors, while Energy (34%), Insurance (27%) and Media (21%) are the least trusted.
9. Rank-and-file employees are more trusted than CEOs in both the United States and Europe.
10. A ‘person like yourself’ and a doctor/healthcare specialist are the most trusted people in the developed world (both 52%).