Saw this one from Josh. Beautiful:
How to be creative in architecture
Being an architect in and of itself is supposedly a creative endeavor. But, it’s not. The business model, the approach – not creative. It has become a commodity. Architects undercut each other to the point of insanity, creating a “low-baller’s profession”. The good architects transcend all of this. Joe Schmoe will not undercut Daniel Libeskind. You have to be creative, not just in your designs, but in your approach and mentality.
* Understand that anybody can be an architect. Being an architect is different from being “the” architect. It’s worth your time to become “the”.
* Understand your strengths. Know how good you are, and demand that people recognize it. The best of the best demand the best, while the everyone else takes what they can get.
* “Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. The work has to create a totally new market. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.” Thanks, Hugh.
* Don’t even think for a second that you will be discovered. Architecture is not really a “discovered” kind of profession, but to an extent, some people think waiting around to be noticed for being exceptional will happen to them. No, it won’t. You’re not an actor. Your plan has to be unique. Do something different.
* Don’t be afraid to change. The world is changing, are you? When it comes down to the come down, what will stay with you throughout your career is how you help other people, and how many people trust you.
* Evangelize the profession. Do not bitch and moan about architecture and how terrible the pay is. You decide what you get paid, as stated above. It makes architecture look bad. Do something that is good for the profession, and you will be heralded.
* This is not your grandfather’s architecture. It’s not 1890. We need to move forward. Do something about it. Think about your heroes…did they regurgitate the same old stuff? The guys at the top of this field in 25 years will not be thinking about the “new” same old skyscraper. Are you capable of being somebody’s hero?
* Realize that any creative endeavor will be subject to scrutiny. Do it for yourself. Nobody will care about you until you are OK with what you are doing.
* “The best way to get approval is not to need it.” So very true in so many ways.
* Don’t be a hermit. Get to know people. Help them.
* Not everyone will understand the power of good architecture. It’s your job to make them understand.