[One of the new Stormhoek label designs.]
I was hanging out the other day with two gamer friends of mine who play a lot of X-Box. Though the conversation bent in many different directions that evening, one nugget stuck out for me:
The Short Version: X-Boxers and bloggers aren’t really that different. They’re just trying to connect, just X-boxers use games and the internet, and bloggers use the written word and the internet. The tools differ, but the primal need [i.e. the need to connect] remains the same.
Perhaps this is why in the early days of Web 1.0 there was so much porn, cybersex and flame wars going on. We bloggers are used to seeing the internet in contemporary and/or futurist terms. But these days I’ve started seeing the internet as just a manifestation of something far more primal and ancient.
Of course, being in the wine business, I can see why. Wine has been used as a social object for thousands of years. So seeing the connections between a $10 bottle of South African vino and other social objects i.e. X-Box and blogs, isn’t that far of a stretch for me. It’s all about Human Connection. Love. Everything else is secondary.
Random Thought: As any former choirboy will know, wine is mentioned a lot in The Bible. Funny how they don’t talk about the quality much.
You read “Jesus, knowing that tonight was his last night on earth, offered his disciples wine”, or “King David, being full of internal conflict, drank a lot of wine, and then went home to give Queen Bathsheba a good seeing-to.”
But you don’t read, “Jesus, knowing that tonight was his last night on earth, offered his disciples an unpretentious little Sauvingnon with undertones of blackcurrant and lemons.”
Or “King David, being full of internal conflict, downed a few sips of a delightfully characterful Chateau Le Feuvre, and then went home to give Queen Bathsheba a good seeing-to.”
Why not? Because maybe, just maybe, all that wine geekery doesn’t matter in the grand scheme of things. If it mattered, they would’ve fit it in there somehow.