Web discount frenzy at Threshers
Off-licence chain Threshers is braced for an onslaught of bargain-hunting drinkers as an online discount voucher is downloaded by millions of people.
The 40%-off wine and champagne voucher was intended for suppliers and their friends, but has been distributed widely via blogs, email and chatrooms.
Queues have formed at one store while the Threshers website has crashed under the strain of demand for the offer.
“It was never intended to get this big,” a company spokesperson said.
It made 1 o’clock BBC national news today. And the 10pm news on ITV as well. And Radio 2.
Thresher’s either love or hate gapingvoid by now. Not sure which one. Heh.
[UPDATE:] Jason from Stormhoek pipes in:
Meanwhile, in London we were trying to both help out a customer, The Thresher Group, and give our loyal readers a bit good cheer. For our non-UK readers, Threshers are the largest wine and spirits specialist chain in the UK.
Our ‘helping’ out I am afraid may fall into the basket of ‘careful what you wish for’ as we were hoping to help them sell a few more bottles of Stormhoek and the other great wines and champagnes they carry, but, it seems that maybe we were a bit over enthusiastic about how we promoted the ‘private sale’, or maybe the offer was just too good.