Forget power laws, A-Lister oligarchies, The Long Tail, The Cluetrain, The Hughtrain, Citizen’s Media, or any ideas of meritocracy, fraternity, democracy, equality or fairness.
The Two Immutable Laws of Blogging:
1. “Nobody’s going to read your blog unless there’s something in it for them.” -Seth Godin.
2. “Nobody’s going to link to your blog unless there’s something in it for them.” -Hugh MacLeod
[NOTE TO SELF:] Diversity. Freedom of Choice. Equality. Pick Two.
[NOTE TO SELF:] Paraphrasing Ben Hammersley: “Though markets may be conversations, conversations are also markets.”