(UPDATE: For more info go here: “The Hughtrain Manifesto.”)
Forget tradtional advertising. Dig deeper. Think conversations.
Think about it, and think about it hard. Instead of thinking about what type of firehose you want to aim at the masses, think instead about what kind of conversation you want to have, and with whom.
Seriously. Who are they? The outside world? What about internally? How many of them are there? A hundred? Ten thousand? Ten million? A hundred million? Where do they live? What’s their schtick? Why should they be interested in what you’re doing?
(UPDATE REMINDER: For more info go here: “The Hughtrain Manifesto.”)