Great to meet you yesterday Hugh. And thanks again for the interview.

Rock on.

Thank you Hugh for sharing this. Very interesting elements in your posts and the various posts associated with it. There are definitely key elements to take into account when thinking to become a successful trans/national and multi languages blog. I will definitely try to contact Richard Edelman. Do you have an email to share ?

thierry (from France)

Thanks for this review - a great summary. My take on the whole thing over at my blog.

And thanks for all your cartoons - I discoverd your site a few weeks back and I think you have a great thing going on there.

Influence the influencers?? Blah.

Go on Edelman - draw up a list of 'influencers' and just go and, erm, influence them. easy, no?

I'd hate to find myself on that list with some plan to 'influence me' - would make me feel like someone was trying to control me.

Now if they said, "Inspire the influencers" - I'd understand.

A most excellent point, Piers. Rock on.

Edleman might have a higher profile for pushing the Web 2.0 phenomenon because they are betting a lot on this working, but many of the big agencies are doing it better.

Better means not getting thmeselves into trouble by pissing off bloggers and finding themselves in the NYT.

Isn't it Ms&L behind GM's fastlane blog, one of the better examples of blogging done right?

A gorgeous steak and kidney pie at the Windmill commands far more of my attention economy than anything these media types could ever cook up.

Hi Hugh;

Took me only two days of thinking and the watching of all 9 videos on YouTube before commenting to this post regarding the Edelman/Technorati London conference.

Although a conference hosted by any PR firm did not facilitate happy thoughts for me, and frankly, at first I wondered "what in the heck is Hugh thinking of by attending such a thing?'... Flash forward two days (light-years of speed at my age)... Certain issues presented were useful and worthy of consideration. BTW the key question and your observation raised during the conference were important and powerful.

I'm glad you attended, glad that you made us aware of this conference including the participants, glad you pointed to the 9 videos available on YouTube.

Your after-the-fact observation regarding a bias toward political attendies et al and the lack of inclusion of entrepreneurs especially regarding Web 2.0 initiatives was very much on-point. I think this over-sight was brought about by a relative lack of knowledge and experience on the part of the organizers, and, this can be easily corrected for future conferences of this type by such organizers drawing upon your knowledge in order to establish a more appropriate mix of presenters and attendees.

BTW Hugh and very important... Make sure you charge appropriately hugh fat fees as your knowledge is well worth it and these mainstream companies can afford it. If you are shy in this regard, I'll be happy to negotiate the fees on your behalf.

Finally we come to the core issues of "influence and influencing the influencers"... Oh! A major topic for discussion! In brief:

[1] As a broad (and safe) generalization, the mainstream companies, including their PR respresentation, have little in the way of "soul". Of course exceptions but these exceptions do not diminish the reality of this generalization.

[2] Two of the roles undertaken by mainstream companies, including their PR representation, are that of "Spin Doctors and Spin Control" i.e., The Great Dream... Influence and control and to include the influencers.

[3] A few questions... Influence with respect to what? Influence Who? Influence for what purpose? Who will benefit?

[4] Credibility on the part of a blogger in the blogging world is essential. In this regard there are bloggers who have some sort of a unique relationship with their audience... In other words, these bloggers have credibility.

[5] It is useful to remember the "no soul" broad generalization previously mentioned. And as such, bloggers better make sure that their credibility is not destroyed by those seeking to "influence the influencers", but rather, bloggers enhancing their credibility by making sound decisions to their benefit for the long-term.

[6] Bloggers live in a world of knowledge, relationship and trust, and they ought to remember that their credibility can also equal economic performance and personal financial well-being.

when (approximately) will the number of people reading blogs exceed the number of people writing blogs?

i guess to answer my own question - no time soon!

Edelman and friends have as much interest in authenticity as you would expect from any PR firm. viz - the fake Walmart blog:

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49505&Nid=24192&p=82937

BTW - bloggers looking to feast on the crumbs from the Edelman table would do well NOT to blog this story.

First time here on your site. I am delighted to find your wonderful website online. Please visit my site too:
[url=][/url]