Mark is one of the most respected advertising planners in the UK. Nobody besides him and Cluetrain have done more to credibly trash the idea that “The Brand controls the conversation”. He was one of the very first people in the agency world to take that sacred cow out the back and shoot it in the head.
I came across Mark’s books about five years ago and it changed my life. Since then we’ve become really good friends. To get an overview of his work, check out the interview I did with him back in 2008.
[Mark, please send me an e-mail at firstname.lastname@example.org with your shipping address and the details you want on the back of the bizcard, and I’ll send a free batch of 100 to you. Thanks!]