The fifth TechCrunch Meetup is on Friday, February 17, 2006 at the TechCrunch house in Atherton, California. We will celebrate the launch of Naked Conversations, the new book by Shel Israel and Robert Scoble.
I’ve already read Naked Conversations, thanks to their publishers kindly giving me an advance copy to read. It’s a great book. [Amazon link here.]
I get asked this all the time: “Yeah, I’m sure blogging is great and all, but how can it make a difference to MY business?”
And Robert and Shel’s book address this question better than anyone I know about.
The thing is, there’s no one single answer. Every business has its own issues.
My standard answer these days is, Forget blogging for the minute. Think instead about “The Smarter Conversation”.
[Disclosure:] The “English Cut” story get a lot of ink in the book. That’s thanks mainly to Shel, who followed the story closely from pretty much Day One. Thanks, Shel!