(More thoughts on “The Hughtrain”:)
A year or two ago there were people going around, in an initial rush of enthusiasm, saying that perhaps blogging was going to put professional journalism out of business. Avast, ye scurvies!
The uber-lucid Clay Shirky wrote something about it here: “Help! The price of information has fallen and can’t get up!”
Anil Dash also made the point, to paraphrase, that blogging wouldn’t kill journalism, but it would make bad journalism much harder to get away with.
I think that was a brilliant observation. And I don’t think it just applies to journalism.
The smarter a market becomes, the better your product has to be in order to survive said market. It isn’t rocket science.
If you’re in the advertising/marketing business, the issue isn’t about blogs or the internet, or all the “marketing is dead” rants you may hear in the blogosphere.
Sure, blogs make markets smarter, the internet makes markets smarter, but so do a lot of other things.
The issue is about how smarter your market is becoming, and how well you are able you to adapt. More importantly, it’s how well you can help your clients to adapt. Succeed and thrive. Fail and die. Again, it isn’t rocket science.
[PERHAPS:] “Smarter Conversations” is a big piece of the puzzle…