October 5, 2006

b5 gets investment

Rick Segal just announced his company's investment in the blogging netork, b5 Media, and also explains some of the reasoning behind the investment:

The next opportunity is a chance to execute on Doc Searl's vision/theory of the intention economy. Doc and I have talked about this for years with Doc writing about this topic often. The general thinking on Doc's thesis applied here is fairly simple. When I sign up for a blog about a specific topic, there is an intent by me to obtain that knowledge. With that knowledge comes the ability to focus economic offers that may be of interest to me. I own a Volvo, read a Volvo blog, and find offers (ads if you will) about things about/for/related to Volvo of interest and not necessarily noise. I love digital photography, listen to smart people and do read the ads when I'm immersed in that hobby.

All of this translates into an opportunity to grow a business that is about the intention economy.

Sounds like a plan. Congrats to all and sundry who were part of the deal. Rock on.

Posted by hugh macleod at October 5, 2006 11:17 AM | TrackBack
Comments

Thanks Hugh. Quite the journey, and now the real work starts!

Posted by: Jeremy Wright at October 5, 2006 4:06 PM

thanks for the short, but sweet words! :)

Posted by: jayvee f at October 7, 2006 6:35 PM