August 8, 2006

untitled 901 ["all marketing is surreal"]

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There was a story on Slashdot a while back that if you put a few Mentos [a peppermint candy] into a bottle of Diet Coke, the bottle would explode.

So Lloyd went and tried the same thing with a bottle of Stormhoek wine. You ever see non-fizzy wine explode? Oops. Go here to see the damage.

I guess this is another example of "Surreal Marketing". Actually, all marketing is surreal, it just takes a while to figure that one out.

Posted by hugh macleod at August 8, 2006 4:43 PM | TrackBack
Comments

LOL!

Loved it.
Smooch,
The Tart
; )

Posted by: Cheap Tart at August 9, 2006 2:47 AM

I'm very curious about something. How long does it take you to draw all of those little, teeny designs? They are amazing...so much detail. I love your work.

By the way, Lloyd's Mentos "adventure" was very amusing. Thank you for posting the link.

Posted by: SmileyTD at August 9, 2006 9:00 AM

Smiley, that one would have taken me about an hur or so. Nothing too major. Thanks for the kind words... You too, Cheap Tart ;-)

Posted by: Hugh MacLeod at August 9, 2006 11:55 AM

I prefer to think of marketing as _hyperreal_, with a nod to Umberto Eco.

Posted by: Randy MacDonald at August 9, 2006 3:28 PM

I remember doing this by accident with a two litre bottle of Coke and a couple of Polo Mints (larger surface area, I'd imagine) aged ten.

Posted by: Greg Smyth at August 9, 2006 9:25 PM

You are most welcome for the kind words. They are well deserved. :) Thank YOU for taking the time to answer my question. I continue to be impressed by your artistic abilities (as well as your sense of humor).

Posted by: SmileyTD at August 10, 2006 1:48 AM

See the new Mentos & Diet Coke to Space video by a groovy little Canadian crowdsourcing company. :-) http://www.cambrianhouse.com/diet-coke-to-space/

Posted by: Shazz at August 10, 2006 4:11 AM

I like coke and tworzenie stron or projektowanie stron too.

Posted by: istrona.pl at August 11, 2006 6:31 PM

Mentos have no carbonate salts. The reaction with an acid (wine) and a carbonate salt would, indeed, release CO2, but my money is on this being fake. From the mentos FAQ:

Ingredients:
Mint: sugar, glucose syrup, hydrogenated coconut oil, gelatin, dextrin, natural flavor, corn starch, gum arabic.

Mixed Fruit: sugar, glucose syrup, hydrogenated coconut oil, gelatin, dextrin, natural and artificial flavor, gum arabic, coloring.

Further support.

Posted by: GC at August 15, 2006 4:24 AM