May 17, 2006
stormhoek gets a gong
[I'm blogging this from the London International Wine & Spirt Fair, representing Stormhoek, which is why I've been so quiet lately: it's been a ton of work etc.]
Stormhoek has just won a major trade award: The Drinks Business' "Best Consumer Campaign 2006".
[NB: "Gong" is Britspeak for medal or award.]
Apparently the guy giving out the award said, "For their daring, vision and unprecedented results..."
The Drinks Business is one of the major UK wine & spirits trade mags.
Rock on.
UPDATE: Here's the makeshift blog we made for the event attendees. It's actually gotten a lot more use and interactivity than I predicted.
UPDATE: It's the eternal conflict: the need to find and post good content, versus the mundane reality of what we've come here for i.e. looking after customers.
Posted by hugh macleod at May 17, 2006 1:48 PM | TrackBackAh, not "gong" as in "Gong Show". That's good...
Posted by: Milan Davidovic at May 17, 2006 2:33 PM"gong" is english slang for award or medal....
Posted by: Hugh MacLeod at May 17, 2006 2:51 PM"the need to find and post god content"
Hugh, you *are* a god. ; )
Or at least the patron saint of global microbrands...
Posted by: Kathy Sierra at May 17, 2006 4:43 PMCongratulations Hugh. this is what I like - wine trading is one of the most tradition bound on the planet - and your plan's execution gets a gong. WTF!!??
Posted by: Dennis Howlett at May 18, 2006 1:10 AMSeems like market disruption is working! Very cool.
Posted by: Gregg Eldred at May 18, 2006 1:38 AMHugh, that's awesome. Really impressive. I imagine that Stormhoek beat many competitors who had much bigger budgets.
Posted by: Harry Joiner at May 18, 2006 2:10 AMSo how does it feel to know that all of the blogging and work is really beginning to pay off? Clearly Stormhoek is coming into its own.
Posted by: Tim Draayer at May 18, 2006 8:00 AMThanks, Everyone...
Harry, here are the nominees:
Beer From The Coast, Adnams
Bunnahabhain Whisky, Burn Stewart Distillers
Campari and Catwalks, Campari International
Chivas Regal 12, Chivas Brothers
Cobra Vision, Cobra Beer
The Stormhoek Way, Orbital Wines
Taste Matters, Taste Mateus, First Drinks Brands
I'd say a few of these brands are bigger than Stormhoek ;-)
Posted by: hugh macleod at May 18, 2006 8:39 AMHey! Congratulations to the most "unprecedented" marketer I read.
Posted by: Michelle at May 19, 2006 2:43 AMI've been working asa volunteer at a farmers market, sort of like a barrow boy only promoying sustainable farming. It recently struck me that blogs are very similar to a barrow biy you buttonhole one customer ata time and you pitch(content)is aimed at him if others like your aproach they come and buy. Am I right that sounds like what you were doing at the wine show? Good luck it is great.
Posted by: Roger Wilks at May 19, 2006 5:06 AMIt must be nice to consider your wine drinking time as “research and development”.
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Brilliant and interesting marketing campaign. What's particularly unusual is that the wine is not too popular with the locals in SA, but seems to be doing enormously well overseas. Good marketing indeed!
Posted by: Stuart at June 18, 2006 2:23 PM