How to Market to Geeks.
1. Start at the bottom of the corporate food chain. The further down, the better.[Full Disclosure: I own equity in Thingamy.] Posted by hugh macleod at April 19, 2006 10:23 AM | TrackBack2. Forget about the "decision makers". Connect with the "thinkers"- that's the way forward in this new age of ours.
3. If in doubt, go read this. from an IBM employee.
"Geeks" "bottom of the corporate food chain. The further down, the better"
Isn't that redundant?
Posted by: hdw at April 19, 2006 1:58 PMDepends whether we're talking absolute bottom or relative bottom...
Posted by: Hugh MacLeod at April 19, 2006 2:00 PMWow! I acctually have something like this going on. And I'm in the movie making business! So naturally I get excited when my favourite muse starts thinking about geeks.
My project builds on the question:
"Could a single movie opening scene set free grow into something wow! By bringing togheter geeks all over the world to do their thing. Using only the internet and blogs?"
I will tell you much much more about it in next week.
André Hedetoft
A 22 year old geek on a quest to become a wow movie-god!
www.oddlife.se