April 15, 2006
social pressure
[Click on image to enlarge/download/print etc. Licensing terms here etc.]
A great 2,000-word article in American Way [American Arlines in-flight mag] on one of my current heroes, Seth Godin, written by Joe Jarvis:
This quick rapport helps keep Godin booked for speaking engagements up to 65 days a year, when he’s not busy organizing his own Whiteboard Seminars or writing follow-ups to Unleashing the Ideavirus, the most popular e-book in history. Or writing his next hard-copy book, Small Is the New Big, due out this summer. Or writing daily entries on his blog, read by more people than his seven best-selling books combined. Or starting a direct marketing company like Yoyodyne, which was acquired by Yahoo! in 1998. Or monitoring the growth of Squidoo, his latest — and in many ways most ambitious — project.The phrase, "Or writing daily entries on his blog, read by more people than his seven best-selling books combined" really struck a nerve with me. That's staggering.
Still, I'm not trying to sell books. I prefer selling wine.
Posted by hugh macleod at April 15, 2006 9:55 AM | TrackBackSeth Godin... isn't it terrible being groupies of a bald headed marketer!! Oh for the time when we worshipped The Beatles or The Rolling Stones!
Godin writes some amazing stuff... The Idea Virus stopped me dead in my tracks and I just had to get a copy of the eBook to everyone I knew. And amazingly, most, including myself, went out and purchased the Hardcopy book to "put in the bookcase." Similarly I have printed out the 99 Purple Coows material for handing on to clients.
On a more personal note I love your cartoons, you wine marketing and general "attitude to life."
When you are my way - Perth Western Australia - let me share with you the joys of the Swan Valley and Margaret River wines..
Posted by: Wayne Mansfield at April 15, 2006 11:33 AM