March 29, 2006

decommodification

decommodification.jpg

[Bonus Link:] Best WIFI hotels 2006. You can thank me later.

Posted by hugh macleod at March 29, 2006 2:59 PM | TrackBack
Comments

I am just crazy about your blog. I got here through the blog of a friend of a friend, and it's great! Just thought I'd let you know!

Posted by: Kirstin at March 29, 2006 3:49 PM

Your bonus link worked for me :) ... the untangled life library is kewl. But, hugh, decommodification sounds too goo to be true ... wtf is it? How can i decommodify something? Talk to me ...

Posted by: Seth Russell at March 29, 2006 4:47 PM

Hugh are you not worried that WiFi is emiting electro magnetic fields that may be harmful?

http://www.itbusiness.ca/it/client/en/home/News.asp?id=38093&PageMem=1

Posted by: Lev at March 30, 2006 3:56 AM

Seth - Hugh taught me early on that decommodification is at once the hardest and easiest thing to do. Here's a hint of what I've learned - how about having a conversation with customers to find out what it is they like and dislike about you? How about putting something back into their communities of interest about topics of interest to them that you already know about because you work intimately with those customers - don't you?

Posted by: Dennis Howlett at March 30, 2006 5:56 AM