March 3, 2006

"bagelomics"

bagelnomics.jpg

Bagelomics: Businesses that just concern themselves with altering the "External Conversation" part of the "Porous Membrane" e.g. Advertising, PR etc [i.e. the red bit of the diagram.].

"So you've got a crap product, but somehow you think a hot, $10 million dollar, award-winning campaign will turn your company's fortunes around. That's 'Bagelnomics', Baby."

Posted by hugh macleod at March 3, 2006 10:32 PM | TrackBack