January 26, 2006
uk national wine geek promo
Like I said earlier, the folks at Stormhoek are crafting some in-store retail promos for major UK retailers.
Here's our idea: Because of our thing we've got going with the blogosphere, we think it would be a fun idea to maybe cross-promote a "Web 2.0" products in the promo. Something on a case card or on the bottle? Counter display? That kinda thing.
[1.] The offer would be seen by millions of mainstream UK wine drinkers.
[2.] Ten dollar wine people would seem to be the perfect target for a lot of techie offers, methinks.
Anybody have or know of some products they would like to see promoted in the UK? Software, hardware, geek toys, websites, it doesn't matter.
Drop me an e-mail and let's talk about it. Thanks.
Posted by hugh macleod at January 26, 2006 5:03 PM | TrackBackHugh,
Great idea. Definitely in keeping with the whole "Stormhoek conversation".
Unfortunately I don't have any products that could take advantage of the opportunity! DARN! &^$#^%#
Maybe next time...
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Posted by: Manuel at January 27, 2006 4:43 AMIt's twelve dollar wine and, as I noted before, in the UK supermarket market that is expensive.
Posted by: john at January 27, 2006 10:35 AMHow about a Google location map on this or Stormheok's site so that folks like me have some clue where we can get the product when visiting say...London? Inana but since email doesn't seem to be working well...
Posted by: Dennis Howlett at January 30, 2006 1:32 AM