gapingvoid: "cartoons drawn on the back of business cards"

belated merry christmas etc

Hope everybody had a nice Christmas etc.

Stormhoek is currently gearing up for its American launch. A lot of the work recently has been going into sorting out the new American distributors- one in New York, the other in Seattle. I think the brand will sell more easily in the US than in the UK, the way it's being marketed [i.e. as a form of business porn].

Having been in the wine business for about a year, my initial hunch seems as true as ever i.e. that most wine marketing is done rather badly. My job for the next two years will be finding out where the edges are, and hopefully pushing them.

This is the advantage of living somewhere cheap and easy- you can afford to take risks. No country club memberships to pay for. No Tribeca lofts to maintain.

You can afford to piss people off.

[BONUS LINK:] Jason Calacanis has a wonderful list of his "Predictions for 2006."

A year ago I felt much more clued in with internet trends than I do now [Basically, it was a time issue- I could either spend more time following the net or selling suits; I chose the latter]. Jason's extremely clued-up list brought the fact home, sharper than ever.

Posted by hugh macleod at December 27, 2005 10:55 AM | TrackBack