gapingvoid: "cartoons drawn on the back of business cards"

last chance for the blogger's wine freebie

[cartoon courtesy of The Hughtrain]

Today (June 30th) is the last day the "Blogger's Wine Freebie" will be open. [DETAILS HERE.]

About 100 UK bloggers signed up, which is fantastic.

We're planning to do a similar U.S. freebie when Stormhoek launches in the States later this year.

I wrote the following in the letter that's accompanying the freebies:

OK, so what's the point of all this? Sure, I suppose giving out a few bottles to some bloggers could potentially be quite good PR, etc etc. Maybe a few of you will blog about it. Maybe not. You never know.

But in the back of my mind I'm thinking there might be something larger going on here.

What if, say, not one or two of you end up blogging about it, but a couple of dozen? What will be the rippling effect?

Will the idea-virus spread far enough that suddenly, instead of one or two people knowing about the wine, suddenly tens of thousands of smart, connected people in the UK know about it, and are talking about it?

Is that enough to launch a national brand?

I happen to think it is enough. Maybe not with this brand per se, but one day it'll happen. And then God knows what the traditional ad agencies will do with themselves.

Posted by hugh macleod at June 30, 2005 1:24 AM | TrackBack