gapingvoid: "cartoons drawn on the back of business cards"

english cut: four months on

Last week on May 19th, English Cut turned four months old.

Wow. It seems a lot longer than that.

Thomas is going to the States in two weeks, his second US visit under the "English Cut" banner. Last time he measured his new customers; this time they'll be having their first fittings. The proof of the pudding is in the eating etc.

[My main observation:] Though it's nice to have had all this blogosphere-generated interest (which directly led to a lot of new business), true value in tailoring is created by how many long-term clients you have. Regular, repeat business over a stretch of many years.

No big media spike can replace that. So it's still very early days. I reckon it'll be at least three years before I'll be able to know how vaible this business really is. But I'm optimisitic.

Posted by hugh macleod at May 26, 2005 9:48 AM | TrackBack