April 19, 2005

t-shirt update

zzzbambam39.jpg

Here are my thoughts on the t-shirts since they launched roughly 24 hours ago.

So far we've sold 81 shirts and 6 subscriptions. Not bad at all. Thanks to everyone who bought one. Seriously, it made my day.

I think we would have sold more had the weak Dollar not made them so darn expensive for the American buyers. Notice how all the kvetching about the price earlier was all people quoting in Dollars, not Pounds Sterling or Euros? I thought that was very telling.

A "designer" tee in the UK retails around the £30 mark, often as high as £40. So I'm perfectly happy with the £20 price tag. My percentage is far lower than I could easily have made it, and my costs and are far higher than I could have gotten away with. I wanted a quality product, more than I wanted to shift large numbers of units.

C'est la guerre.

[UPDATE:] Rick Segal kindly left some feedback to do with the shopping cart functionality. I've since sent the link to the guy who built the website. Thanks, Rick!

Posted by hugh macleod at April 19, 2005 10:55 AM | TrackBack
Comments

Hugh, cool! I want white on black though; I'll wear black until they make something darker ;-)

So, how much for the elite edition?

Posted by: lmb at April 19, 2005 12:10 PM

We're not offering white on black, but I'll keep it in mind. Thanks for your kind words, though.

Posted by: hugh macleod at April 19, 2005 12:21 PM

What turned me off, aside from the whole marketing gimmick, was that there are no pictures of the t-shirts, the labels, etc on the site. If you're looking to improve sales (though not necessarily from me) try to get some images of the product so that people can see what they're buying.

Posted by: Brock Tice at April 19, 2005 12:50 PM

Good point, Brock.

I did tell everyone clearly that it's a pre-order site, as the shirts are not back from the factory yet.

Everything should be up by 3rd of May, the official launch date, two weeks from today (Tuesday).

I basically had to choose between either waiting two weeks for the full site, or launching with a pre-order site. Both options had their pros and cons, but since I had a lot of people asking "where do I sign up", I gave them that option.

And what exactly did you mean by "marketing gimmick"? All I'm doing is making them limited editions. You obviously don't appreciate the reasons why I'm doing that, so happily for us both, I'd rather not have your business. Nothing personal.

Posted by: hugh macleod at April 19, 2005 12:59 PM

Looks good Hugh. I think the price is OK, after all the main thing here is that you're buying a limited edition. Sure it's higher than people are used to in the US, but between the low dollar and the culture of low-priced clothing there that should've been expected.

Have you thought about doing things besides t-shirts? I like the cartoons but I don't wear that type of stuff... I almost bought some blogcards but realized people would assume they were my cartoons. (Might still do that as a social engineering experiment.)

Indigo's US parter has a bunch of other merch... Anyway, I don't think I'll buy a shirt, but I could definitely picture myself shelling out $60 or so for a messenger bag. (No idea how feasible that kind of thing is with your art.) Or buying non-limited-edition mugs as gifts...

Posted by: frosty at April 19, 2005 1:25 PM

Another thing: reading the earlier comments it looks like a lot of people are comparing this to CafePress. As far as I can tell this is not print-on-demand stuff, you're actually getting the shirts done ahead of time. If that's the case you might want to point it out to people.

Posted by: frosty at April 19, 2005 1:28 PM

Frosty, yeah I'm considering oither merch ideas. We'll see how hard/easy they are to get off the ground.

But they will be limited edition, regardless.

Posted by: hugh macleod at April 19, 2005 1:32 PM

Great first day of sales, Hugh. Price is competitive for unique designs, and people need to remember we're not just buying a T-shirt, we're buying a piece of blogohistorical art!

As to next merchandising idea, think NASCAR.

Posted by: Tom Guarriello at April 19, 2005 1:54 PM

c'est LA guerre...war is feminine in French, go figure.

functionality.

Posted by: Timbo at April 19, 2005 2:52 PM

Duly Noted, Timbo ;-)

Posted by: hugh macleod at April 19, 2005 3:20 PM

hey,

looking good, I'd buy some if they came in white on black :( And yes, the idea about showing samples of the actual product is a good one.

Posted by: R.I.Pienaar at April 19, 2005 3:53 PM

I think the Tees are still pretty darn cheap for a "limited edition". What put me off as well was the lack of information, and a Credit Card being te only way to pay. And that some of the best "doodles" aren't printed.

Posted by: Gregor at April 19, 2005 4:45 PM

Thanks, Greg... More information on its way, promise ;-)

Like I said, this site is still in pre-order mode. I can't show photographs of the shirt until the shirt actually exists.

As far as there not being a lot of designs available, well, one could also argue that's a good thing.

Posted by: hugh macleod at April 19, 2005 5:25 PM

well, personally, I think the site is pretty uninspired, it looks like it was put together by a programmer, too cold and techy.

i forgot to mention this guy when you said you were looking for a scottish web dude:

http://martagnan.co.uk/

he could have put something slick together for you...

anyhow, sales are pretty good, so maybe it doesn't matter - good luck!

Posted by: bob at April 19, 2005 8:23 PM

Bob, I think functionality is a lot more important than how it looks... Just like the movable type gapingvoid is running on ;)

I'd really like to see this
http://www.gapingvoid.com/Moveable_Type/archives/000843.html
on a shirt. I already printed one out and stuck it to my portfolio. Heck, it's CC ;)

Posted by: Gregor at April 19, 2005 10:05 PM

I have to say that the price per unit for a limited run of shirts is not bad. Hell, I have paid similar prices at concerts without thinking twice about it. I am looking to have something cool and unique, not cheap. I could walk into any shop in any mall and buy some mass-produced POS that anyone can have.

I have to agree that the white on black idea would be really cool. I'll have to get some more if/when you come out with those!

Aside from that I am looking forward to the next set to be released.

Posted by: JamesZ at April 20, 2005 1:44 AM

At last, my very own couture Hughtrain! Not only will I be the envy of all my friends, but I will finally be accepted into high society!

Posted by: Kat at April 21, 2005 6:31 PM