March 22, 2005

marketing lesson

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Nice little marketing lesson from English Cut.

You want people to take you seriously? Recommend your competition.

Posted by hugh macleod at March 22, 2005 2:05 PM | TrackBack
Comments

This practice is great for client relations.
I usually take it a step further and tell my clients, "Don't use me unless you absolutely need to."

Of course, it only works because I mean it.

Posted by: Peter O'Donnell at March 27, 2005 7:54 AM