
Nice little marketing lesson from English Cut.
You want people to take you seriously? Recommend your competition.
Posted by hugh macleod at March 22, 2005 2:05 PM | TrackBackThis practice is great for client relations.
I usually take it a step further and tell my clients, "Don't use me unless you absolutely need to."
Of course, it only works because I mean it.
Posted by: Peter O'Donnell at March 27, 2005 7:54 AM