March 10, 2005
rusty the cowboy
Once there was a cowboy named Rusty.
It was Rusty's job to go around branding cattle, and boy was he good at that. Nobody could brand a steer better than Rusty. And he made a good living from it, visiting ranches, branding the cattle. The guy never had to worry about how he was going to pay for his next horse or a silver-studded saddle.
But one day something happened. The cattle genetically mutated. Suddenly each rancher's cattle were so unique and different from other ranchers' cattle, you could tell whoses cattle was whose, without needing to mark them.
Suddenly it was looking like Rusty was out of a cushy living.
But no! He became a post-Cluetrain branding evangelist! Suddenly he could make even more money, turning up to ranches in Italian suits, Powerpoint slides in tow, getting the ranchers all fired up about how great and fantastic their new cattle were.
Ker. Chiiiing.
Posted by hugh macleod at March 10, 2005 11:34 AM | TrackBackAlong the lines of this joke (truncated for typing speed)...
Man showing friend around cattle ranch. "where's all the cattle?" friend says.
"Well I wanted to call the ranch the lazy j"
"yes, but where's all the cattle?"
"and my wife wanted to call it the circle q"
"yes... but where's all the cattle?"
"and the kids wanted to call it the blue sky"
"yes...but...where's all the cattle?"
"so we called it the lazy j, circle q, blue sky ranch"
"WHERE ARE ALL THE CATTLE?"
"erm... they didn't survive the branding process"
Great blog. It's facinating to watch your businesses and thought processes unfold. I've learned a ton.
You might need to start a second blog, though. I'm not sure one is going to hold your ego much longer. ;)
Posted by: Matt at March 10, 2005 2:44 PMItalian suits?! Sounds like you've stumbled on a new market for the Saville Row tailor ;-) And if those cows are purple, perhaps the suits should match as well.
Posted by: Evelyn Rodriguez at March 10, 2005 6:41 PMWhy doesn't Kevin Roberts ever post comments here...oh, I see why... :)
Posted by: Stephen at March 12, 2005 2:11 AM