I liked what Seth Godin said so much I'm posting the whole damn thing:
BitTorrent part 2I often get asked by my readers, "If Advertising is dead, what will replace it?"
So, the interesting part of the near future re to BitTorrent is this:
When everyone can watch high resolution DVD quality video on their screen without breaking your server, what will you do about that?
Is Volvo ready with a thirty minute test drive I can watch when I'm ready to buy a new car?
Is Toshiba ready with a how-to manual for their new music server? A fifteen minute well-made video that actually explains what I should do to hook it up?
How about publishers? Are they ready to do a video news release with complete interviews with all their important authors?
This, folks, is the real 500 channel universe. It will probably turn out to be more boring than Seinfeld, but way more specific. A billion infomercials, all the time.
The winners will be people who have the guts to make the interesting ones.
Short answer: Stuff like this.
Not that advertising is dead. Just the more comfy bits.Posted by hugh macleod at January 29, 2005 9:58 AM | TrackBack