gapingvoid: "cartoons drawn on the back of business cards"

the new realities

Loic Lemeur expresses the "New Realities" of marketing about as succinctly as you're ever going to get:

It is a new challenge to marketers. Buying 30 seconds ads was easy, being present on millions of micro sources, identifying the ones that matter to the brand, communicating in an efficient way with these people, is a totally different story. It is not about putting an ad anymore, it is about treating customers and potential customers as partners.

Yes Loic, agreed, and for that we'll all need to start thinking more about "The Kinetic Quality".

We'll see how many folk actually do it...

Posted by hugh macleod at January 16, 2005 5:04 PM | TrackBack