I am currently planning on going to Malaysia for a spell to launch The Hughtrain in the Far East. Hopefully I leave in a couple of weeks.
Mack Zulkifli writes more about it here, "The Big Idea Is To Have One":
Hughtrain is not advertising or any particular facet of branding per se. It is about connecting to your clients and allowing your staff to connect to your goals. It is a lot more than fancy stuff that humour your ego. It humours your pockets, which is an entirely fun experience, take my word for it.Is this a major new shift in geography for me or just a few weeks of consulting in an exotic location? I have no idea.
Yet conversations are different globally and I am keen to take Hugh's model to apply with growing businesses in emerging technologies, where markets are fast and messages are direct. It works.
But The Hughtrain is global. Sure, it may be a tiny wee microbrand...
But. It's. Global.
Seth Godin recently wrote a wonderful thing:
It occured to me today that there has never been a better time in history to be in the business of spreading ideas.I totally agree. I'm just a guy with a laptop and a penchant for drawing doodles in bars. And here I am, already thinking about literally taking on the world. Malaysia? Sure! Hong Kong? You bet! Argentina? Drop me an e-mail, Pablo!
...If your ideas are the right ones, they will spread far and wide and fast.
And I know for a fact that a good many of y'all reading this also have your own equally financially-stretched, completely insane ideas that you're equally determined to see through, in spite of the snickers and mutterings of some of your more locally-minded neighbors.
Let the bastards rot, I say.Posted by hugh macleod at January 1, 2005 11:06 PM | TrackBack