October 22, 2004

the kryptonite factor goes techie

zzzbambam17.jpg

Ha! The Kryptonite Factor goes techie. From Smallworks.

DAY ONE:

VIVATO: Our Wi-Fi basestations are the best.
THE MARKET: Yes, your phased array technique is very strong.

DAY TWO:

VIVATO: Our Wi-Fi basestations are the best.
THE MARKET: Yes, your Wi-Fi basestations are still the best.

DAY THREE:

VIVATO: Changing the physics of W-Fi!
THE MARKET: Ummm... yeah I'm sure you are, but what's all this about interference levels, and I've heard that 802.11's CSMA/CA means that your Wi-Fi basestation has to "share the air" with every AP or client card in the field of view, reducing usable capacity to a small fraction of an ordinary AP.

Branding is dead (see above cartoon). Toting your new iPod proudly through "the streeets where the action is" like a metrosexual wannabe film director is just Extinction Management.

Posted by hugh macleod at October 22, 2004 1:59 PM | TrackBack
Comments

Hugh, before it's too late, change the name of The Kryptonite Factor so a name you can own, because this thing is going to get big. Watch people evoke the Kryptonite factor for every case of customer service through denial.

This is going to be big. I'll bet someone does Dan Rather soon.

Posted by: Alan Gutierrez at October 22, 2004 4:14 PM

Thanks for the vote of confidence, Alan, but it's hardly original:

There was a game show on British TV when I was a kid called "The Krypton Factor".

I doubt British Law would ever allow me to profit handsomely from my own infringed-trademark hissy fit.

Besides, even if somebody takes the idea and uses it as their own, then it's death-by-a-thousand-bloggers for them.

Posted by: hugh macleod at October 22, 2004 4:28 PM

Alain, without linking to everybody who's linking to the story (and there are lots) I can safely say it has already been adapted and named by the blogosphere as "The Kryptonite Factor".

Gotta move fast in these new times...

Posted by: hugh macleod at October 22, 2004 10:34 PM

You're right. I'm thinking about controlling the conversation aren't I? Wrong. Futile. (I guess I don't quite get it yet. Soon.)

Posted by: Alan Gutierrez at October 23, 2004 8:56 PM