May 31, 2004
adrants on blogvertising
Steve Hall over at Adrants has a few words to say about the use of weblogs as an advertising medium:
One of the primary benefits of a weblog to an ad agency is its ability to simply publish current agency thought. What is your agency's take on TiVo's creep into the living room? How do you plan to react to that for your clients? What is your perspective on broadband online video advertising? Viral advertising? Media costs? Will satellite radio kill broadcast radio? What are your thoughts on Subservient Chicken type advertising efforts? Is outdoor a viable medium? What is your agency doing to plan for the shift in media control from media companies to the consumer? Insight on all of these issues and more can demonstrate to clients and prospects how your agency brain ticks. And it can do it without giving up that "proprietary process."There's some other good things weblogs are good for in this area, that he doesn't mention. I don't mention them either, unless somebody is paying me first. Heh.
And yes, Steve's still looking for a job. But he's talking to people quite seriously as well. Offers are on the table etc. So it's all good.