April 27, 2004
meme brokers
David Galbraith points to "Meme Endorsement", one of the more plausible future-of-advertising ideas currently doing the rounds. He cites Burger King's now-famous Subservient Chicken.
Alexa today shows a traffic rank of 1,255 and a 1.5% reach for Burger King's subservient chicken.
Brands will be endorsing memes the same way brands endorsed entire TV programs in the 1950s. So we've gone full circle. The difference now being that memes, unlike TV studios, cameramen, actors etc. do not need costly molecules in order to exist.
Future job description: "Meme Broker". Somebody who finds advertisers and memes and gets them to work together somehow. Perfect schtick for Technorati.
Posted by hugh macleod at April 27, 2004 3:28 PM | TrackBackthat subservient chicken thing is funny but really, really, creepy too.
Posted by: cynthia at April 27, 2004 8:51 PMMeme broker! What a thought! Technorati did seem like the killer app developed to address many concepts and ideas highlighted in Tipping Point.
Posted by: technolahgist at April 29, 2004 11:42 AM