April 11, 2004
evo in the nyt
One of the companies I'm working with, Evo Limo, just got an article in the New York Times.
The two men, who had virtually no automotive experience but a lot of Hollywood connections, have built a bustling business in Los Angeles by offering environmentally friendly but cool rides. Their Evo boutique limo service features three black S.U.V.'s much like Mr. Richardson's. The vehicles also have Game Boy consoles and minibars stocked with organic goodies like soy-based vodkas and soft drinks made from green tea. Celebrities like Cameron Diaz and Woody Harrelson are regular customers.
The two Los Angelinos who founded Evo were seriously sick of the nebulous nature of the media/entertainment business they were in. So they bagged it and got into engines and cars. It worked.
Their company provides a useful, valuable service that ties directly into the main industry where they live. The real genius is that, unlike writing screenplays, producing TV pilots, turning up for auditions etc etc, not a lot of other people are doing it.
"Creativity in everything but the actual business you're in" is a funny phenomenon I regularly see among the "creative" professions. Usually their answer to a business problem is "Work harder", "Accept less money", "Kiss more ass" or "Take fewer drugs". But "Find a new business model" is often the last thing on the list.
It should be the first.
Enviro-friendliness plus luxo-Yacht.
I keep thinking of things like, "It's easy bein' green." "Maybe is IS easy bein' green," etc.