February 24, 2004

internet now bigger than cable!

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Jeff Jarvis: "Let's repeat that again: The Internet is bigger than cable TV. And so the Internet should be getting a much bigger share of advertising dollars."

Yes. This is huge. I'm going to go away and think about it some more.

Posted by hugh macleod at February 24, 2004 6:55 PM
Comments

It should only get a bigger share of advertising dollars if someone can prove that internet advertising is as effective, if not more so, than TV advertising.

Posted by: peter at February 24, 2004 7:25 PM

Well, that is true. But TV has massive overheads. And they're not getting less massive.

Posted by: hugh at February 24, 2004 9:03 PM